Trip to the BMW World
In March we made an exciting trip to Munich with our workshop participants to visit the BMW World. We travelled by train and subway to a place full of stories and history and to experience the history of a global brand. to experience visions for tomorrow and the future of mobility. What could be better suited to our theme, we found. The young people were immediately involved when we made the suggestion and were already looking forward to this special day.
When we arrived, the spectacular architecture of BMW Welt was already inspiring us from the outside – it looks futuristic and impressive. It arouses curiosity about the universe of future mobility, and we were already looking forward to seeing what lies behind it.
But before we took a closer look, we first had an appointment. Because we booked a research workshop for our young people, where they could go on a great journey of discovery. The three topics were mobility, sustainability and globality. After a quiz, they were able to work in teams at various stations to become real young engineers – test, try out and develop. They had a lot of fun and worked well together as a team.
After following in the footsteps of the BMW developers, we were able to take a look at the inner workings of building the future. Here we were presented with the latest BMW luxury models, an exhibition of the BMW Group that showed us important business topics, such as the mobility of tomorrow. We learned that BMW i stands for the future of mobility like no other BMW Group brand – through visionary vehicle concepts and mobility services, inspiring design and a consistent focus on sustainability. We got to know the small, cute MINI and the big, proud and very luxurious Rolls-Roye. And we learned that the company’s first vehicle was a motorcycle, the BMW R32 from 1923. The variety of today’s models was right there at BMW Welt – traditional engineering skills and innovative technology were combined here.
In the midst of all these pioneering vehicles, we had a photo and film session with our young people. Of course, not without first discussing this with BMW corporate communications. For this, the students took on the role of BMW engineers, who present a new development and are interviewed about it. And so it came about that the young people were able to present their own sketches on the topic of mobility of the future – at least for our photos and video shoots – right in the middle of the BMW World. Beautiful shots were taken as the works were of course presented once again from a very special perspective.
Full of impressions, but also a little tired, we drove back to Landsberg. It was a fulfilled day. And our young people were all there with great enthusiasm and enthusiasm. We can do something like that again, was the tenor. We will, for sure!