PLANNING AREA IX

FOKUS: Establishment of a network for the formation of socio-cultural structures in the Hochfeld neighborhood
LOCATION: Augsburg, Hochfeld district
TERM: January-June 2023
TARGET GROUP: All population groups in a target-group-oriented approach.
CONCEPTION: Wolfgang Hauck
FUNDING CHARACTERISTICS: 2023 Ta7 0293 Socioculture Fund

FUNDING: Supported by the Fonds Soziokultur with funds from the Federal Government Commissioner for Culture and the Media within the framework of NEUSTART KULTUR.

NEW LOCATION

The cultural association dieKunstBauStelle started its activities in Landsberg, with 28,000 inhabitants in 2014. There, 35 socio-cultural projects were developed and realized. In the middle of 2022, the association had to give up its business premises due to the sale of the house. The association has therefore developed 2022 a decentralized cultural work with mobile “culture station” in expanded construction containers in villages of the district.

OPTIMIZATION AND PROFESSIONALIZATION

The association dieKunstBauStelle is developing a new site in the nearby city of Augsburg (population 300,000) and has participated in two socio-cultural projects.

The focus of these projects was the Augsburg-Hochfeld district (PLANNING AREA IX, 13th district of Augsburg) with 10,000 inhabitants.

The district is dominated by an industrial wasteland of the former railroad premises, which will be converted into residential and commercial space in the next few years. However, part of the site, 2.4 hectares, belongs to the non-profit “Augsburg Railway Park”, which aims to transform itself into a learning site for European cultural history with locomotives as “steel” contemporary witnesses.

Due to its central location and the buildings, the Bahnpark Augsburg has the best prerequisites to develop into a new district and cultural center. The association dieKunstBauStelle can participate in this process and act as an impulse generator.

For this purpose, four mobile cultural stations (office containers as editorial, meeting and exhibition space) are available in order to be present and active on site from January 2023 even before the start of the construction measures and the conversion process.

In order to realize this project, a strategic restructuring and professionalization process is to be carried out. In addition to volunteers, basic funding for salaried staff is to be established, the team is to be qualified for the expanded tasks, and processes (organization, press, projects) are to be optimized.

This includes a moderation process for strategic development and external support for the change process in order to contour and focus the organization’s own profile and potential for socially relevant, participatory cultural work.

OBJECTIVES

Through the change process, the association dieKunstBauStelle should optimize and thereby stabilize its organization in order to anchor itself as a competent partner for the district.

The existing commitments in rural areas can thus be coordinated and combined. The activities and social significance of the association will thus become more visible and effective, which will attract new participants to the association and expand cooperation for the development of the area with local residents, artists and stakeholders. With these strategic and structural changes, the association can become a responsible sponsor and actor of cultural life in the urban area.

It is intended to develop a long-term funding and employment model.
The formation of long-term partnerships and with municipal administrations should be established.
A network is to be formed with the interest and action groups, artists.
The aim is to optimize and professionalize communications, press relations, social media and increase public awareness.

NETWORKING

Networking and network building will be a central part of the development and anchoring of the association dieKunstBauStelle in the district and the new offers. In this new location, the association can play an important role as coordinator, mediator and actor in order to bundle the cooperation and participation of different actors. The association has already been able to establish initial contacts, which have met with great interest, but which must be strategically and systematically expanded.